What I Do
As a marketing copywriter and wordsmith, I'm capable of seeing what kinds of content are attractive to the human eye. I have over 8 years of copywriting and editing experience in a variety of industries. My strong knowledge of content formats allows me to be versatile when it comes to work. From web copywriting to blogging, email marketing, social media content creation and video production, I'm able to multi-task across different projects under tight deadlines.
Web Copywriting • Blogging • Brand Strategy • Social Media • Email Marketing • Script Writing • Video Production • SEO • E-Commerce • Press Releases • Philanthropy
I have contributed to the success of several companies in a variety of industries. Being a professional copywriter is my passion, so I enjoy getting creative work done and trying something new on each of my projects.
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Web Content Development
Composed SEO content for website static pages, property listings, product and landing pages using WordPress and Shopify.
Researched SEO keywords for blog topics and composed a variety of creative articles for clients to drive more website traffic.
Composed scripts and directed crew to capture the intended vision for videos and achieve the desired creative end product.
Utilized company resources to plan, execute, monitor and close creative project ideas.
Created and monitored a wide variety of email marketing campaigns focusing on company promotions with a strategic approach.
Managed online businesses to achieve their goals of quality product, customer acquisition and customer retention.
Social Media Management
Developed social media content strategies. Analyzed data, identified trends and planned digital campaigns to build an online community.
Worked with business partners to maintain and develop professional relationships as well as achieve company goals.
Maintained a positive image for clients by composing appealing marketing materials for promotion via media outlets.
Developed and executed a subscription plan for frequent travellers seeking flexible accommodation across Canada.
Composed a series of Canadian city guides including top attractions, restaurants and tours.
Online Guest Services Shop
Designed and implemented a guest services shop on WooCommerce for online purchases.